Portfolio Management

Making products the market doesn’t want, or in quantities that don’t satisfy the market, removes the point of efficiencies in other areas. An effectively managed portfolio directly reflects the realities of market demand at all times. It uses market intelligence – from analysts, sales records, the sales force themselves and, crucially, the voice of the customer – to adjust the content and volumes of products within the portfolio. And it encourages flexibility, so that as soon as the market no longer wants it, you no longer produce it.