According to Harvard Business School professor John Kotter, the reason many change initiatives are unsuccessful is that they fail to establish a sense of urgency. The current economic crisis provides the perfect burning platform.
July and August 2009: The Economist Intelligence Unit (EIU) interviewed more than 500 senior executives in Europe and the United States. What were the objectives? To assess the degree of change that firms have been experiencing since the onset of the
economic crisis, and how they are handling its internal consequences. Identify shared obstacles leaders face when executing change. And – crucially – gauge the critical factors involved in making change work tomorrow as well as today.
This is the second in its annual series of reports on change, sponsored by Celerant Consulting.
